Marketing on social media is essentially word-of-mouth advertising. People are much more likely to purchase a product or try a service that is recommended by a friend or family member, because they have backed it with their own experience. This recommendation increases the product’s reputation in the eyes of the potential buyer (your target audience).
With today’s social networking tools your simple “word” can travel around the world at the click of a mouse or the push of a button. This means that word-of-mouth advertising can now reach far off lands without any extra effort.
It doesn’t take a huge contact list to strategically execute a solid social networking marketing plan. All you really need are a few friends and contacts who are willing to spread the word about your product or service. Chances are you are already using social networking tools to keep in touch with your friends and family. Start there. It is important to remember that your colleagues may have no idea that you have a product to market until you make it known.
Don’t be shy. You can’t expect others to spread the word about your product if you won’t do so yourself. You can only be as successful as you will allow yourself to be.
Don’t be afraid to try cross-advertising. If you have a friend or colleague who is marketing their product through social media, try working together. Give their product a mention and have them do the same for you. You could double your exposure effortlessly.
Offer incentives. This is a great social marketing tactic because it benefits both sides. This is a common marketing plan used by people who sell products through home parties. When the invitations go out they include a line such as: “bring a friend to receive a free prize!” This social networking plan is not only simple but it could easily double the attendance of the party.
Marketing on social media or Social Media Marketing “levels the playing field” for entrepreneurs and small business owners providing them with the opportunity to market their products and services inexpensively. However, it is time-consuming. Outsource it to your Virtual Assistant, which will give you more time to focus on your clients and building your business.
Today’s online marketers must be able to have exposure online in as many areas as is humanly possible. Other forms of internet marketing require hours to create and maintain. Article writing is a daily challenge, PPC must be monitored constantly, SEO requires constant education but when you are “marketing with social media” quick one or two sentence high value content will draw the attention of a worldwide market.
New types of social media are opening up daily creating new ideas for “marketing on social media” that you can dominate before other marketers even know it exists. Just like keyword research you should be constantly looking for new areas that will have people unique to what you are promoting. Think about Facebook. In its original form it was merely to allow a few college students the ability to interact. Now it is the Wild West in advertising.
One of the biggest advantages of “marketing on social media” is the fact that it can be easily automated. You can shout content out to hundreds of sites at once with tools like OnlyWire and PingFM. Instead of having to create fresh content for each, you can create one message that will cause a buzz on all of these frontiers.
While not commonly used, you can also use paid forms of marketing with social media. Services like Revtwt and Sponsored Tweets will let your message be tweeted to millions in a Pay Per Action type format. It is very cost-effective to have your ad read by millions and “endorsed” by the person sending out the message. It also allows your message to go out to people who you would never have reached with traditional marketing. It may also calm your addiction to PPC advertising.
Marketing on Social Media gives you the broadest coverage on the internet while expending the least amount of energy and effort. The focus is to drive traffic to your site and get enrollments.