The Social Marketing Experts


Stop. Wait a minute. Leave everything you are doing and pay attention.

We spent a lot of time reading about the trends that are sweeping the world of marketing and the growing influence of social media on customer buying decisions. If you are looking for the latest in marketing ideas, here is a collection of inspiring statistics that will surely influence your strategy.

Let’s found out some of the unknown Social Media Marketing Statistics:

1. Seventy-two percent of marketers say they use social media to develop loyalty to their followers.

Social media are the perfect platforms to connect with your fans and develop relationships in a relaxed and informal atmosphere. With the right tools they can also be used to improve your CRM efforts.

2. 52% of British users come to Twitter for information and inspiration about food and restaurants.

Food retailers, be happy! 72% of the people who tweet in your establishment want to tell you that you are doing a good job.

3. 70% of users have more confidence in an SME after following it and reading their tweets.

Attracting followers is more than just increasing the numbers. Followers can become customers, as they know more about your brand and see more information about your offers and discounts. Winning followers can lead to profitable and trustworthy relationships.

4. 80% of millennial access twitters using a mobile device.

Men are silhouetted against a video screen with an Twitter logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS TELECOMS)

Make sure your Twitter ads are perfectly optimized for mobile devices. In fact, mobile optimization is something that you should keep in mind for all your marketing channels; Mobile devices are extremely popular among millennial and Generation Z.

5. 84% of luxury brands have a presence in Pinterest

On Pinterest all visual and luxury brands thrive there. It’s totally fashionable this season to have corporate boards of all your products so people can pin them on their own wish lists and covet them.

6. 81% of people are more likely to make decisions based on information shared on Twitter

If most people are more likely to act based on the content of your tweets, it is crucial that you include powerful CTAs that will lead those people to take the action you want to get the maximum effect.

7. Seventy-one percent of marketers say they use social media to get marketing intelligence.

Social networks are a simple, and much cheaper, way of figuring out what signals your target audience is giving you. There are a number of social media marketing tools in the market that can help you leverage your ideas and thoughts to plan more effective strategies.

8. 51% of people say that Twitter has influenced you when considering a travel company

Twitter a accepté de fournir à la justice française les données susceptibles de permettre l'identification de certains auteurs de tweets antisémites, annonce l'Union des étudiants juifs de France (UEJF). /Photo d'archives/REUTERS/Régis Duvignau

Positive word of mouth is a big help for any brand, but when more than half of Twitter users say the platform influenced when they chose which company to travel with – presumably due to having seen information about the brand posted on the platform – The brands of the sector must go beyond to satisfy the customers and get that positive feedback.

9. Twitter Ads get leads at a third of the cost of other paid media

Pretty impressive, right? Twitter advertising is the way to go if you are looking for an effective and low-cost solution to generate leads.

10. 23% of people who click on a promoted tweet buy something from the brand

How’s that for ROI?

11. 48% of sports lovers have bought something because they saw it on Twitter

Good news, sports fans! Not only sport lovers are 61% more likely to receive the latest news on the sector from Twitter, since 78% consult it at least once a day, but are also open to well-targeted ads that are relevant For their interests and 48% buy products that they saw on Twitter.

12. Twitter users following vehicle brands are 3 times more likely to buy a new car

Twitter as a marketing channel is perfect for getting sales. If people follow you you can safely say that they are interested in what your brand has to offer, making them more receptive to shopping.

13. 36% of marketers found customers through Twitter


Social media is an essential component to continue to get leads and generate sales as consumer behavior evolves.

14. 46% of Internet users watch social networks when they make a purchase

Now is a good time to start using your social channels to showcase your products and encourage shopping.

15. 80% of your company’s future income will come from 20% of your current customers

Are you surprised with all these Social Media Marketing Statistics? Should not. Satisfied customers will continue to come for more, and are the best advertising your brand could ever ask for.

Social media as a whole is an excellent tool to connect with your potential and current customers, so why not use them to improve your customer service and marketing strategies in general.

Do you have any Social Media Marketing Statistics to share?

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